Google Hummingbird: On September 27, 2013 Google launched new search algorithm called “Hummingbird”
Finding the most relevant information amongst the swarm of websites over the internet is like trying to find a needle in a haystack. There are thousands of portals over the World Wide Web, and the best way to find what you are looking for, is through the search engines. Google, the most popular search engine around the globe, has been evolving its search algorithms to give the best browsing experience to its users.
The Panda and Penguin updates from Google stressed upon the quality of the content and the nature of back links that support the online position of any website. The recent introduction of Hummingbird update aims at further simplifying the search process for the convenience of users.
Google Humming Bird Update
New Search Trend
The new change in Google’s search algorithm is made to complement the rising trend of voice search. With voice search, users provide long strings instead of keywords for searching over the internet. Now, the Google search crawlers take the entire phrase into consideration while looking for relevant results, whereas the previous algorithms targeted only selective keywords.
One more advantage of the Hummingbird update is that it has made Google searches smarter. With the focus on the string as a whole, instead of individual words, the relevancy of the results has become better and higher. This means that now the users will get only the most suitable response to their query. But even with this, the role of SEO is still prominent as ever. The emphasis on good quality content for SEO and fair link building practices are suggested by Google to ensure the ranking of a website is not affected.
With Hummingbird, Google has brought a revolution in the field of search results sorting, and other search engines will definitely try to outcast and adopt this technique. One thing that is for sure is that it has made finding things very easy for the users.
Objective
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Consider the whole keyword phrase instead particular conditions.
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User get more relevant data
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Best possible results of search query
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Voice search
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